Maven Cocktails

Maven is a ready-to-drink vodka-based cocktail infused with ultra-premium wine and natural fruit flavors.The principal target is urban women who likes bars and clubs and gay man.

Role

Brand Identity

Agency

Moxie, year 2014

Project Overview

The eKYC approval form application is part of Juvo's upstream financing journey. This form will be used to help financial institutions verify the eligibility of someone to access financial services.

Challenge

Create a logo for the product launch. The logo needs to reflect a mixed between sophistication and cool style.

Approach

I started with some sketches of what Maven evoke.- 2-3+ initial logo design options, simply for the name “Maven”- Typeface selection and treatment recommendations for “Maven”.

Process

I worked on a visual combination of a cocktail and wine glass, the result is a very feminine shape. I continue to explore and play with this form, I obtain a new structure which reminds a graphical flower.

Solution

Design Direction : the logo evoke a geometric graphic flower, the lettering color is silver and white to be easily seen in the dark light of bar or club.